PLASTIC CORP - Animated B2B Campaign for J11 Studios and Beyond the Box

In mid 2024, Junction 11 contacted me with this bold idea for an advert to promote cardboard over single-use plastic packaging! Beyond the Box was looking for a fun way to send a meaningful message about the importance of using sustainable packaging (In this case, Cardboard/. It was my job to take their character concepts and bring them to life in this Robot Chicken-esque sketch.

We used articulated plastic toys as the base structure of the characters. The biggest challenge was giving them a plastic-y look, which was solved by using a fascinating material called Thermo-Plastic! The stuff could be moulded like clay after being held in warm water; then went rock solid when returned to room temperature. It could be pigmented, and best of all, was environmentally safe.

The team were a delight to work with, and the exaggerated character movements made this project a lot of fun to animate for.